By Pindi Sahota · Last updated: 2026-06-07
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Automating Email with Claude + GetResponse (2026 Guide)
Last updated: 2026-06-07
Claude GetResponse automation combines Anthropic's AI writing capability with GetResponse's email marketing infrastructure to produce and send personalised email campaigns at scale. Claude generates the content — subject lines, body copy, personalisation — while GetResponse handles list management, delivery, and automation sequences. Make.com acts as the glue between them, triggering Claude when a new contact arrives and passing the AI-generated email into GetResponse automatically. This guide walks through the complete three-platform workflow, explains when to use each trigger type, and gives you three ready-to-adapt automation examples.
How Claude and GetResponse Work Together
GetResponse is a full-featured email marketing platform covering campaigns, autoresponders, automation flows, landing pages, and webinars. It does not have a native Claude AI module, but it has a robust API and a native Make.com integration, which is all you need to connect it to Claude.
The workflow architecture looks like this:
Trigger (new lead, form, schedule) → Make.com orchestrates → Claude writes personalised content → Make.com passes content to GetResponse → GetResponse delivers email or queues in sequence
Claude handles what it does best — writing high-quality, contextually relevant email content based on what you know about the recipient. GetResponse handles what it does best — reliable delivery, list segmentation, open/click tracking, and automation rules.
This separation means you get genuinely AI-personalised emails (not just mail-merge name insertion) delivered through a platform built for email marketing compliance and deliverability.
Setting Up the Claude + Make.com + GetResponse Workflow
Step 1: Set Up Your GetResponse API Key
Log into GetResponse, navigate to Integrations and API under your profile settings, and click API in the sidebar. Click Generate API Key and copy it. You'll use this in Make.com to authenticate the GetResponse module.
Step 2: Set Up Your Anthropic API Key
Go to console.anthropic.com, create an API key under API Keys, and ensure your account has billing credits. Copy the key for use in Make.com.
Step 3: Create a Make.com Scenario
In Make.com, create a new scenario. Choose your trigger based on your use case:
- GetResponse > Watch Contacts — fires when a new subscriber is added to a specific list
- Typeform / Gravity Forms / Webflow — fires when a lead submits a form
- Google Sheets > Watch Rows — fires when you add a row to a leads spreadsheet
- Schedule — fires on a time interval for batch email generation
Step 4: Add the Anthropic (Claude) Module
After your trigger, add an Anthropic module. In the Content field, write your prompt using variables from the trigger. Example for a welcome email:
` Write a warm, 150-word welcome email for a new subscriber who signed up from our website. Their name is {{firstName}}. They signed up via the form on our {{sourceTag}} page. Include: a genuine welcome, one sentence about what emails they'll receive, and a soft call-to-action to reply with their biggest challenge. Subject line: Write a compelling subject line at the start, prefixed with "Subject: ". `
Set Max Tokens to 600-800 for a full email. Select claude-sonnet-4-5 as the model for quality email writing.
Step 5: Parse Claude's Response
Add a Text Parser > Match Pattern module to extract the subject line from Claude's output (matching "Subject: " followed by the rest of the line). This gives you a clean subject line variable separate from the email body.
Step 6: Send to GetResponse
Add a GetResponse module. Choose from:
- Add Contact — add a new contact with custom fields containing Claude's content
- Create Newsletter — create a one-time email campaign with Claude's content
- Send Transactional Email — send immediately to a specific contact
For most automation workflows, the best approach is to store Claude's generated content in the contact's custom fields in GetResponse, then use GetResponse's own automation builder to trigger sending based on those fields.
Step 7: Activate the GetResponse Automation
In GetResponse, build an automation flow that triggers when a contact is added to your list and has the custom fields populated. Use the Send Message block to send the email whose content was written by Claude and stored in the custom field.
3 Claude GetResponse Automation Examples
Automation 1: AI-Personalised Welcome Sequence
Trigger: New subscriber added to your GetResponse list (via GetResponse > Watch Contacts in Make.com)
What Claude writes: A 3-email welcome sequence. Each Make.com run generates one email in the sequence. The prompt changes based on a counter variable tracking which email number this is:
- Email 1 (immediate): Warm welcome + what to expect
- Email 2 (day 2): Most valuable free resource based on their signup tag
- Email 3 (day 5): Soft introduction to your main offer
GetResponse action: Content is stored in contact custom fields; a GetResponse automation sends each email at the scheduled interval.
Why it works: Every subscriber gets a welcome sequence that references their specific signup source, making it feel individually crafted rather than generic.
Automation 2: Lead Magnet Follow-Up Based on Download Topic
Trigger: Contact downloads a lead magnet and tag is added in GetResponse (Watch Tags in Make.com)
What Claude writes: A follow-up email that specifically relates to the lead magnet topic the contact downloaded. The prompt includes the lead magnet title and asks Claude to write a next-step email that adds value on that specific topic.
GetResponse action: Send immediate follow-up email via Make.com's GetResponse module using the Send Transactional Email action.
Why it works: Generic post-download emails ("Here's your download!") get low engagement. A Claude-written email that continues the conversation on the exact topic the lead cared about enough to download gets significantly higher replies and click-throughs.
Automation 3: Weekly Newsletter Personalised by Engagement Segment
Trigger: Make.com Schedule trigger (every Monday at 7am)
Make.com steps:
- GetResponse > List Contacts filtered by engagement segment tag (high-engagement, medium-engagement, inactive)
- Claude module generates three newsletter versions — same core content, but different tone and CTAs per segment:
- High-engagement: More advanced content, stronger CTA - Medium-engagement: Accessible overview, softer CTA - Inactive: Re-engagement angle, very low-friction CTA
- GetResponse > Create Newsletter (one per segment) with Claude's version
Why it works: One newsletter send, three Claude-generated versions optimised for each segment. Inactive subscribers get a re-engagement email; loyal readers get your most advanced material. Both stay subscribed longer.
Claude Email Writing Prompts — Best Practices
Claude writes better marketing emails when your prompt is specific. Patterns that work well:
Be explicit about tone: "Warm and conversational, not corporate" or "Professional but approachable, like a trusted consultant" gives Claude a clearer target than just "friendly".
Give context about the reader: Include what they signed up for, what they downloaded, their industry, their company size — anything that lets Claude make the email relevant to them specifically.
Specify structure: "Write a 150-word email with: a one-sentence opening that references [topic], two bullet points, and a single call-to-action at the end" produces more consistent output than an open-ended request.
Ask for the subject line in the same output: Including "Write a compelling subject line prefixed with 'Subject: '" saves you a separate Claude call and keeps subject line and body aligned in tone.
Use a system prompt for brand voice: In Make.com's Anthropic module, the System field accepts a brand voice description. Set it once: "You write emails for [Brand Name]. Our voice is: direct, warm, slightly witty, never salesy. We believe in giving value before asking for anything." Every Claude call in the scenario inherits this voice.