By Pindi Sahota · Last updated: 2026-06-07

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Claude Prompt Templates for Writers — 20 Ready-to-Use Prompts (2026)

Last updated: 2026-06-07

Claude prompt templates for writers solve the blank-screen problem before you even open the tool. Every prompt below is production-tested, includes customisation notes, and covers the writing task categories that content creators, marketers, and copywriters use most. Copy the template, fill in the bracketed fields, and send. Each template is designed to produce a strong first draft — not a final piece — so plan on one revision pass after Claude outputs the result.

A few universal rules that apply to every prompt in this list:

Replace every [bracketed element] before sending
If output quality is low, add more context — do not just regenerate
For longer pieces, run section by section rather than all at once
Paste examples of your own writing when voice accuracy matters

Category 1 — Blog Post Prompts

Prompt 1: Blog Post Brief + Outline

` You are a senior content strategist. Create a content brief and outline for the following blog post.

Primary keyword: [keyword] Secondary keywords: [list 3–5] Audience: [who they are, what they know] Angle: [your specific argument or hook — not just the topic] Tone: [e.g. authoritative but conversational, like a knowledgeable expert talking to a peer] Word count: [target]

Output:

Recommended H1 (include keyword, under 70 characters)
One-sentence hook for the introduction
Full outline — H2s with estimated word counts, H3s where relevant
Meta description (150–160 characters, include keyword)

Prompt 2: Blog Post Section Draft

` Write the section titled "[H2 heading]" for a blog post on the topic: [topic].

Context: [paste approved outline] Audience: [audience] Tone: [tone] Length: [X words] Include: [any specific points, data, or examples] Do not repeat information from these completed sections: [list previous H2s] `

Prompt 3: Blog Post Introduction

` Write a 120–160 word introduction for a blog post titled: "[title]"

Primary keyword: "[keyword]" — include within the first 100 words Angle: [your specific hook or argument] Audience: [who is reading this] Tone: [tone]

Do not open with:

"In today's digital world..."
"In this article, I will..."
Any version of "Are you struggling with..."

Open with a direct statement or a single-sentence claim that establishes the article's argument. `

Prompt 4: Blog Post Introduction — Rewrite

` Rewrite the following blog post introduction. Keep all factual content but:

Make the first sentence more direct and confident
Move the primary keyword "[keyword]" into the first two sentences if it isn't already there
Remove any filler phrases (e.g. "in today's fast-paced world", "more important than ever")
Target length: [X words]

Original introduction: [paste introduction] `

Prompt 5: Meta Description Generator

` Write three meta description options for the following blog post.

Post title: [title] Primary keyword: "[keyword]" Core benefit or claim: [what the reader gets from the article]

Requirements for each:

Exactly 150–160 characters (count carefully)
Include the primary keyword
Include a benefit or a number if possible
Active voice
No clickbait

Category 2 — SEO Content Prompts

Prompt 6: SEO Content Optimisation Pass

` I have a blog post section that needs SEO optimisation. The SEO tool identified these missing keyword terms:

Missing terms: [paste list]

Revise the following section to incorporate these terms naturally. Do not force them — only use a term where it reads well. Do not change the argument or structure, only the wording where needed.

Section: [paste section text] `

Prompt 7: FAQ Section for SEO

` Write 5 FAQ questions and concise answers for an article on: [topic]

Primary keyword: "[keyword]" Audience: [audience] Tone: [tone]

Requirements:

Questions should reflect what readers actually type into search engines
Answers: 2–4 sentences each — direct, no padding
Include the primary keyword in at least two answers naturally
Format as Q: / A: pairs

Category 3 — Email Writing Prompts

Prompt 8: Email Sequence Plan

` Plan a [number]-email [sequence type] email sequence.

Product / service: [description] Audience: [who they are — job, problem, awareness level] Sequence goal: [e.g. welcome + soft sell / nurture to webinar / recover abandoned cart] Sending schedule: [e.g. Day 0, 1, 3, 5, 7] Tone: [tone]

For each email, output:

Email number and send day
Subject line concept (hook angle, not final)
One-sentence email purpose
One-sentence CTA

Prompt 9: Single Marketing Email

` Write a marketing email with the following brief.

Audience: [description] Goal: [what you want the reader to do] Offer or topic: [what the email is about] Tone: [e.g. conversational, direct, warm] Length: [150–300 words]

Format: Subject line: [under 50 characters ideally] Preview text: [35–90 characters] Body: [the email] CTA button text: [text]

Rules:

One CTA only
Do not start the email body with "I"
Do not use the word "just"
No "I hope this email finds you well"

Prompt 10: Subject Line Batch

` Write 10 email subject line options for an email about: [topic]

Audience: [description] Email goal: [drive opens for X reason]

Mix of approaches (2 of each):

Curiosity gap (imply something without revealing)
Direct benefit (clear outcome stated)
Question (relevant to audience's situation)
Number-led (e.g. "3 ways to..." or "47% of...")
Personal / first-person angle

All under 50 characters. Label by approach. Flag top 3. `

Category 4 — Social Media Prompts

Prompt 11: LinkedIn Post

` Write a LinkedIn post on the following topic.

Topic: [topic] My angle / insight: [your specific perspective] Audience: [who follows you on LinkedIn] Tone: [e.g. credible but human — not corporate]

Structure:

Hook (line 1): one sentence that stops scrolling — bold claim, surprising stat, or counter-intuitive idea
Body: 3–4 short paragraphs, 1–3 sentences each
Closing: a question that invites comments

Rules:

No "I'm excited to share"
No "Thoughts?"
No hashtags (unless I ask)
Line breaks between paragraphs

Length: 200–350 words `

Prompt 12: Twitter/X Thread

` Write a Twitter/X thread on: [topic]

My angle: [specific point of view] Number of tweets: [7–12]

Tweet 1 (hook): bold claim, surprising fact, or counter-intuitive opener — stands alone without needing context Tweets 2–[N-1]: one insight per tweet, each self-contained under 260 characters Final tweet: key takeaway + CTA

Vary sentence structures. No bullet points within tweets. Each tweet must make sense if read alone. `

Prompt 13: Instagram Caption

` Write an Instagram caption for a [post / reel] about: [topic]

Brand tone: [tone] Audience: [description]

Structure:

Line 1 (hook): under 125 characters — create curiosity, state a benefit, or ask a question
Body: 2–3 short sentences or line-break separated lines
CTA: [e.g. "Save this" / "Comment below" / "Link in bio"]
Hashtags: [include 8–10] OR [no hashtags]

Length: 80–140 words `

Category 5 — Copywriting Prompts

Prompt 14: Landing Page Hero Section

` Write the hero section of a landing page.

Product: [name and one-sentence description] Primary benefit (the headline promise): [what the reader gets] Target audience: [describe with specifics] Tone: [tone]

Output: Headline: [under 10 words, benefit-led, include keyword if possible] Subheadline: [one sentence expanding the headline promise] Supporting paragraph: [30–50 words] CTA button text: [3–6 words] `

Prompt 15: PAS Ad Copy (3 variants)

` Write 3 versions of ad copy using the PAS (Problem, Agitate, Solution) framework.

Platform: [Facebook / Google / LinkedIn] Product: [name and description] Audience problem: [specific pain point] Agitation: [what makes this problem worse?] Solution: [how your product solves it] Character limit: [platform limit] Tone: [tone]

For each variant, use a different agitation angle. Label variants A, B, C and flag the strongest. `

Prompt 16: CTA Variations

` Write 8 call-to-action button text options for the following context.

Product / page: [description] Goal: [what happens when they click] Audience: [description]

Mix of:

Benefit-led (e.g. "Get my free guide")
Action-led (e.g. "Start your trial")
Outcome-led (e.g. "Double my traffic")
Low-friction (e.g. "See how it works")

Under 6 words each. No "Submit" or "Click here". Flag top 3. `

Category 6 — Editing and Refinement Prompts

Prompt 17: General Copy Edit

` Edit the following copy for clarity, concision, and impact.

Goals:

Remove filler words and redundant phrases
Shorten sentences where possible without losing meaning
Flag any claims that need evidence (mark with [NEEDS SOURCE])
Preserve the original argument and tone — this is an edit, not a rewrite

Do not change:

Specific terminology or brand language
The structure or section order

Output: revised copy with a brief note on changes made.

Copy: [paste copy] `

Prompt 18: Tone Adjustment

` Rewrite the following copy to adjust the tone.

Current tone: [describe — e.g. overly formal, slightly flat] Target tone: [describe — e.g. direct, warm, confident — like a knowledgeable friend]

Keep all factual content and the same structure. Only change the language and phrasing.

Copy: [paste copy] `

Prompt 19: Style Matching

` I want you to write in my voice. Here are three examples of my existing writing:

Example 1: [paste example]

Example 2: [paste example]

Example 3: [paste example]

Based on these examples, write the following: [describe what you need written]

Match: sentence length, vocabulary level, use of personal pronouns, punctuation style, and tone. `

Prompt 20: First Draft Review

` Review the following draft. Do not rewrite it — provide a structured critique only.

Feedback areas:

Opening — does it hook the reader effectively?
Argument — is the main point clear and consistent throughout?
Clarity — are any sentences ambiguous or confusing?
Redundancy — what could be cut without losing meaning?
CTA — is the call to action clear and compelling?
Tone — does it stay consistent throughout?

For each area, give a 1–3 sentence observation and, if applicable, one specific suggestion.

Draft: [paste draft] `

How to Customise These Templates

Every template works as a starting point. To adapt for your use:

Add your brief — Prepend your standard audience and tone description to prompts you use regularly
Build a system prompt — If you use Claude Projects, set a project-level instruction with your brand voice so it applies to all conversations
Stack prompts — Run Prompt 1 (outline) then Prompt 2 (section draft) in sequence within one conversation for continuity
Iterate, don't regenerate — When output is 80% right, paste it back with Prompt 17, 18, or 20 for a targeted improvement pass

Related Claude Guides

How to Write Blog Posts with Claude — Full blog workflow using Prompts 1–5
How to Write Email Sequences with Claude — Full email workflow using Prompts 8–10
Claude for Copywriting — Landing pages and ads using Prompts 14–16
How to Match Your Brand Voice in Claude — System prompts and voice documents for consistent output
Advanced Prompt Engineering for Claude — Go beyond templates with advanced prompting techniques