By Pindi Sahota · Last updated: 2026-06-07

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Claude + Synthesia — Corporate Training Video Workflow (2026)

Last updated: 2026-06-07

Claude Synthesia corporate video production cuts training and explainer video costs by 80–90% compared to traditional studio production. Synthesia generates professional presenter-led videos using AI avatars and text-to-speech synthesis — you provide the script, Synthesia provides the presenter. Claude writes that script: structured, clear, and formatted for the avatar delivery that makes Synthesia videos land with audiences. This guide covers every step, from writing the initial brief in Claude to publishing a finished Synthesia video.

What is Synthesia?

Synthesia is an AI video generation platform built specifically for corporate and professional video production. Founded in 2017, Synthesia is used by over 50,000 organisations including Heineken, Zoom, and the BBC for internal training, onboarding, and customer education.

The core product: you write a script, choose from 230+ AI avatars (including custom avatars built from your own likeness or a brand spokesperson), and Synthesia generates a fully rendered video with the avatar presenting your content. Videos include slides, on-screen text, graphics, and background options — all configurable without video editing skills.

Key capabilities:

230+ AI avatars across age, gender, ethnicity, and language
140+ languages with native-sounding TTS synthesis
Custom avatars (create a digital version of yourself or a brand presenter)
Screen recording integration (record your screen, add Synthesia avatar commentary)
Slide and template library for rapid production
SCORM export for LMS (Learning Management System) integration
Video analytics to track viewer completion and engagement
Instant updates — change the script and regenerate without re-recording

How Claude Helps with Synthesia Video Production

Claude's role is the script. Synthesia is a rendering tool — its quality depends on the text you feed it. A script that is too long, written for a reader rather than a viewer, or lacking clear structure will produce a video that feels dense and difficult to watch.

Claude produces Synthesia-ready scripts by:

Writing in short, complete sentences that avatar TTS handles cleanly
Breaking content into scenes or slides of appropriate length (30–90 seconds each)
Structuring information with clear signposting ("In this section, you'll learn...")
Writing learning objectives, summaries, and knowledge checks for training content
Producing translated versions of approved scripts for multilingual deployment
Suggesting on-screen text callouts to reinforce key points visually
Writing scripts at the right complexity level for the target audience (new employees vs. experienced staff)

How to Use Claude + Synthesia — Step by Step

Step 1: Define the Video Brief

Write a clear brief for Claude. For corporate video, this should include: the video's purpose (training, onboarding, product explainer, compliance), the target audience (role, experience level), the key learning outcome or action, and the approximate video length.

Example brief:

I need a 4-minute onboarding video for new sales representatives at a B2B software company. The video covers: the company's sales process (5 stages), how to use the CRM, and where to get help. Target audience: new reps, no assumed knowledge. Tone: welcoming and direct. The video will be produced in Synthesia with an AI avatar.

Step 2: Generate the Script with Claude

Use this prompt:

Write a Synthesia video script for the following brief: [BRIEF]. Format the script as numbered scenes. For each scene include: Scene number, scene title, script text (the words the avatar will speak), and suggested on-screen text or graphic callout. Write sentences of no more than 15 words. Use active voice. Avoid jargon. The script will be spoken by an AI avatar — write for the ear, not the eye.

Step 3: Review for Synthesia Compatibility

Synthesia avatars handle clear, declarative text better than complex clauses. Check the script for:

Sentences longer than 20 words (break them)
Nested clauses ("The process, which was designed in 2019 and updated twice since, works by...") — simplify
Numbers and acronyms (write them as they should be spoken)
Bullet-style content in the narration (move it to on-screen text, not spoken aloud)

Ask Claude to audit: "Review this script for Synthesia compatibility. Identify any sentences that are too long or structurally complex for avatar delivery. Rewrite them."

Step 4: Add On-Screen Text and Slide Notes

Claude can suggest what should appear on screen as visual reinforcement while the avatar speaks:

Add on-screen text suggestions to each scene of this script. On-screen text should: highlight the key term or statistic spoken in that sentence, be no more than 5 words, and appear as a callout box or lower-third label. Also suggest one visual element (icon, image type, or chart) for each scene.

Step 5: Write a Knowledge Check (for Training Videos)

For e-learning content, Synthesia supports embedded quiz slides. Claude writes the questions:

Write 3 multiple-choice knowledge check questions based on this training script. For each question: write the question stem, 4 answer options (A–D), indicate the correct answer, and write a 1-sentence explanation for why the correct answer is right. Keep questions at the same complexity level as the training content.

Step 6: Produce Multilingual Versions

If you need the video in multiple languages, Claude translates the approved English script:

Translate this Synthesia video script into [LANGUAGES]. Preserve the sentence structure and simplicity — do not translate idioms literally. Flag any content that may be culturally inappropriate for [REGIONS] with a note so I can review it before production.

Step 7: Set Up in Synthesia

In Synthesia:

Create a new video project
Choose a template or start blank
Paste your Claude script scene by scene into the text panels
Select the avatar for each scene (one consistent avatar works best for training; multiple avatars suit interview formats)
Add on-screen text, graphics, and background as suggested by Claude
Preview the full video
Export or publish directly to your LMS

Synthesia Use Cases — Script Formats by Type

Video Type	Length	Script Structure	Avatar Count
Employee onboarding	3–6 min	Welcome → Process overview → Tools → Who to contact → Summary	1–2
Compliance training	5–15 min	Context → Policy details → Scenarios → Knowledge check	1
Product explainer	1–3 min	Problem → Solution → Key features → CTA	1
Internal comms update	1–2 min	Context → Key message → Action required	1 (executive avatar)
Customer education	2–5 min	Use case → Step-by-step → Outcome	1
Sales enablement	3–8 min	Product overview → Differentiators → Objection handling → Next steps	1–2

Synthesia Pricing — Plan Comparison

Plan	Monthly Price (Annual)	Videos/Month	Custom Avatar	SCORM Export
Starter	$29	10 videos	No	No
Creator	$89	Unlimited	Yes (1)	No
Enterprise	Custom	Unlimited	Yes (multiple)	Yes

Synthesia charges per video on the Starter plan and offers unlimited video production on Creator and above. For organisations producing more than 10 training videos per year, the Creator plan is the economically efficient choice. Enterprise plans include SSO, custom integrations, and dedicated support.

Claude Prompt Templates for Synthesia Scripts

New employee onboarding (welcome video):

Write a 2-minute welcome video script for new employees at [COMPANY], in Synthesia. Include: welcome from the team, what the company does in one sentence, three things the new employee should do in their first week, and who their key contacts are. Warm, direct tone. Short sentences. Formatted as scenes with on-screen text suggestions.

Product feature explainer:

Write a 90-second Synthesia explainer script for [FEATURE/PRODUCT]. Audience: existing customers who have not used this feature yet. Structure: what problem it solves, how it works in 3 steps, one specific example of the outcome. End with a CTA to try it now. No jargon. Scene-by-scene format.

Compliance update:

Write a 3-minute compliance training script for Synthesia explaining [POLICY/REGULATION]. Audience: all staff. Include: why this policy exists, what it requires employees to do, what to do if they are unsure, and consequences of non-compliance (stated neutrally). End with a knowledge check question.